Branding and Identity
Attley Stone is a stone masonry company based out of the mountain town of Squamish, BC. The company wanted to elevate the brand, through professionalism and consistency, to become the go-to name for construction contractors in the Sea-to-Sky Corridor (Whistler, Squamish, & Vancouver, BC).
To create consistency, Attley Stone received a new brand identity and website.
A custom serif ‘A’ that includes a fluid arm was created to subtly evoke the landscape of the Sea to Sky: mountain/road/sea. The typeface for the logo was chosen to embody the craftsmanship and tactility of the trade.