Branding and Identity
Sea-to-Sky Community Services (SSCS) had the following objectives in mind for their re-branding:
Improve visibility and identity
Better connect their brand with the breadth of products and services offered
Create a brand identity that represents the connection to the communities they serve
Be inclusive and reflect their accessibility
Resonate with the people they serve
Identify their place in the town as the primary provider of social services
Demonstrate the depth and reach of their products and services
We consulted employees and management in Squamish, Whistler, and Pemberton by conducting organization-wide surveys, holding in-person workshops, and liaising with a panel of community advisors.
The final logo represents the feeling of a hug and a friendly wave ready to receive the community. It evokes warmth and inclusiveness. The main ‘body’ of the figure references an element from Aboriginal art. The open arms are welcoming in “anyone in need within the Sea to Sky Corridor”.
To complete the branding mission, vision, and existence, statements were generated. Existing brand colours were well-liked, so similar lively green, purple, and blues were selected to create a stronger feeling of vibrancy and professionalism.