Branding and Identity
Print and Editorial
The team at DEHOCO took a multifaceted look at this project. Initially, the scope was to create new branding for the existing company SeaCity Fitness. After two days of intensive review of the current business, the entire premise of the studio was revitalized to be more in line with the owner’s goals, passions, and vision.
The team created a new framework of classes and programs built around the belief that health has four pillars; Fitness, Nutrition, Meditation, and Life Design (Coaching/ Guidance).
A new name, brand identity, marketing material (flyers, signage, videos, and photography), and the interior of the fitness centre was re-designed and brought to life as The Practice Studio.